For this project, I developed a chocolate bar brand and unique package design for those cacoa-loving horoscope fanatics. Each bar features a single zodiac sign with its symbol illustrated on the front encompassing the flavor of the bar itself. Unique to each sign, there is a horoscope overview found on the inside of each package. This advertising decision allows for further incentive to purchase the chocolate bar, going beyond just the flavor. The pattern found on the outside and interior of the packaging directly correlates to the illustration of the horoscope symbol and is also unique to each package.
ZOD chocolate bars are centered around the zodiac which lends to the repetition of circular designs seen throughout the packaging and logo. This is meant to be both eye-catching and unifying so that the chocolate bars can function by themselves or as a set.
The Pitch: “Know your astrological sign? ZOD is a chocolate bar brand designed for those cacoa-loving horoscope fanatics with each bar featuring a a single zodiac sign as well as a tailored horoscope on the inside. Grab yours today and enjoy!”