ZOD is a chocolate bar brand designed for those cacoa-loving horoscope fanatics. Each bar features a single zodiac sign with its symbol illustrated on the front encompassing the flavor of the bar itself. Unique to each sign, there is a horoscope found on the inside of the packaging. This advertising decision allows for further incentive to purchase the chocolate bar, going beyond just the flavor. The pattern found on the outside and interior of the packaging directly correlates to the illustration of the horoscope symbol.
ZOD chocolate bars are centered around the zodiac which lends to the repetition of circular designs throughout the packaging. This is meant to be both eye-catching and unifying.